http://www.naics.com/naics-code-description/?code=713940
http://www.naics.com/naics-code-description/?code=519130
713940 Fitness and Recreational Sports Centers
This industry comprises establishments primarily engaged in operating fitness and recreational sports facilities featuring exercise and other active physical fitness conditioning or recreational sports activities, such as swimming, skating, or racquet sports.
519130 Internet Publishing and Broadcasting and Web Search Portals
This industry comprises establishments primarily engaged in 1) publishing and/or broadcasting content on the Internet exclusively or 2) operating Web sites that use a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format (and known as Web search portals). The publishing and broadcasting establishments in this industry do not provide traditional (non-Internet) versions of the content that they publish or broadcast. They provide textual, audio, and/or video content of general or specific interest on the Internet exclusively. Establishments known as Web search portals often provide additional Internet services, such as e-mail, connections to other web sites, auctions, news, and other limited content, and serve as a home base for Internet users.
Hi Stephanie,
ReplyDeleteI believe you did an excellent job at identifying your industry code and providing an excellent overview of your industry and its trends. The only suggestions I would offer is to include a couple of academic journals in your information sources.
I think you did a great job on the Niacs coding, I checked myself and did not find anything else. In terms of additional information, I would probably not look for the nationally branded folks but see what is available locally in your area. Are there other services in your area that offer a similar product? The hyper competitive nature of this industry means that you will have to crete a personal connection to people and sometimes that is best in a face to face setting.
ReplyDeleteAlso, since you are having an online component, what are the main factors of success. Number of subscribers, clickthrough on ads, cost of customer acquision, etc.
Hi Stephanie! Looking over the 2 NAICS codes you used, it looks like you picked 2 of the best options for your business. I'm not sure if the 2nd NAIC code fits every content publishing use case, but if the company is mostly internet based, It seems like a good fit.
ReplyDelete