I am not looking to be the next Nutri-System, Weight Watchers, or Jenny Craig. My "unfair advantage" is that my programs have that personalized feel, yet leverage technology in a bigger brand way.
● Digital on‐demand, do anywhere, at anytime fitness training & coaching.
● Cut through the chatter, do what works, finally achieve the results.
● Health, fitness, and nutritional coaching at affordable rates through leveraging technology.
● Information that results in transformation.
Busy men and women looking for a training program they can do as a regular training session in a full gym to the mom splitting up her training between naps, to road warriors having to navigate hotel fitness centers.
While those Big Brands may seem like my direct competition, I am targeting clients who have already tried these big brands, but these big brands did not help them actually achieve their goals. These Big Brands for online weight loss also don't focus on the actual fitness piece. My program offers monthly weight training and weekly HIIT routines to help them reach their goals, not just some restrictive diet plan and weigh-in schedule.
The unfair advantage I have over my competitors who Small Brands like me is my understanding and ability to leverage technology. Most fitness professionals have spent their time in the gym. I've been behind the computer for going on 20 years now.
I also have the unfair advantage of having competitive fitness and endurance/performance experience. Most weight loss programs out there are focused on calories in vs. calories out, and generally decreasing overall body fat/size. My experience in physical transformations and programming for symmetry gives me the advantage of programming for aesthetic appeal. My experience with training athletes gives my programming the unfair advantage of my clients actually improving their performance whether it is playing with their kids, 5Ks for fun, or obstacle course/adventure racing.
Media exposure/free advertising is another unfair advantage I have over the competition. I have been on the covers of fitness magazines and was recently selected to be a contestant on NBC's Spartan Ultimate Team Challenge TV Series. In the 4+ years I have been in business, I have spent less than $1,000 on advertising. While I am working to increase my marketing budget, this bootstrapping strategy has allowed me to launch and operate my business without having to take out any loans.
● Digital on‐demand, do anywhere, at anytime fitness training & coaching.
● Cut through the chatter, do what works, finally achieve the results.
● Health, fitness, and nutritional coaching at affordable rates through leveraging technology.
● Information that results in transformation.
● Accessed at any time in any
location as long as they have wifi
or downloaded while in wifi.
● Agenda‐free health, wellness, and fitness training.
● For the price of the average Starbucks drink per day, members can access 12 weeks of training, learning, and coaching.
● No gym required. Minimal equipment necessary.
● Through leveraging technology, we offer training at 1/13th the cost of an in‐person trainer (1 hour sessions x 3 days per week x 12 weeks).
● Agenda‐free health, wellness, and fitness training.
● For the price of the average Starbucks drink per day, members can access 12 weeks of training, learning, and coaching.
● No gym required. Minimal equipment necessary.
● Through leveraging technology, we offer training at 1/13th the cost of an in‐person trainer (1 hour sessions x 3 days per week x 12 weeks).
Busy men and women looking for a training program they can do as a regular training session in a full gym to the mom splitting up her training between naps, to road warriors having to navigate hotel fitness centers.
While those Big Brands may seem like my direct competition, I am targeting clients who have already tried these big brands, but these big brands did not help them actually achieve their goals. These Big Brands for online weight loss also don't focus on the actual fitness piece. My program offers monthly weight training and weekly HIIT routines to help them reach their goals, not just some restrictive diet plan and weigh-in schedule.
The unfair advantage I have over my competitors who Small Brands like me is my understanding and ability to leverage technology. Most fitness professionals have spent their time in the gym. I've been behind the computer for going on 20 years now.
I also have the unfair advantage of having competitive fitness and endurance/performance experience. Most weight loss programs out there are focused on calories in vs. calories out, and generally decreasing overall body fat/size. My experience in physical transformations and programming for symmetry gives me the advantage of programming for aesthetic appeal. My experience with training athletes gives my programming the unfair advantage of my clients actually improving their performance whether it is playing with their kids, 5Ks for fun, or obstacle course/adventure racing.
Media exposure/free advertising is another unfair advantage I have over the competition. I have been on the covers of fitness magazines and was recently selected to be a contestant on NBC's Spartan Ultimate Team Challenge TV Series. In the 4+ years I have been in business, I have spent less than $1,000 on advertising. While I am working to increase my marketing budget, this bootstrapping strategy has allowed me to launch and operate my business without having to take out any loans.
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