MARKET: Customer Interview 3

Carol: She is an attorney at a biotech start-up. She lives and works in NYC. I still don't know how Carol found my program, but she has been with me for almost 2 years now and I know we share a love of dogs.

Here is the embedded audio file:

https://soundcloud.com/skfitlife/market-customer-interview-3/s-6FjWj

Most interesting:
Carol actually found me without having met me personally. I also liked her idea about an app that incorporates some sort of timer. 

What I would change:
This was different because although Carol and I have worked together online for almost 2 years now, we had never talked on the phone. It was a great experience and makes me want to incorporate more phone calls with my small group coaching clients. I just need to figure out a way to do it without overextending myself.

Transcript:

I expected that how I found the site would be a question and I wish I could come up with some sort of answer.  The truth is I have no idea.  I think I tried to figure out how that happened and I finally gave up.

I think I somehow stumbled across it when I was at the beginning of my midlife/crisis/realization.  I come from a long line of workaholics and I was very unhappy at work.  Having such a big part of my identity not be fulfilling did not feel good and I desperately wanted to feel better.  I was hoping that being healthier and happier would make everything else easier.  After working incredibly long hours I also wanted to push myself to do something other than work.  

I was looking for something to motivate change and help me get to the happy place with happy hormones.  I also did not want something where I had to be at a particular place at a particular time.  If I needed 10 min to relax or spend time with my dog I wanted to be able to do that.  I also liked that not everything was gym dependent.  Whenever I can I like to exercise with my dog.  I feel guilty getting my exercise while he was at home alone.  I could do most of the exercises in my own backyard while he soaked up some sunshine and chased bugs. 

I liked that it was a female oriented program.  I was very concerned with the can I do this.  I think I talked to you about that and thought about doing it with a friend who had a baby recently.  I’m not sure I specifically concerned other programs other than things like P90X.  I have some old joint injuries and a long family history of bad knees so that seemed like a terrible idea

I think your program is a nice mix of motivation (facebook, email etc.) with flexibility.  The FB group and emails keeps health and fitness top of mind.  Plus I love the pictures of Coz and Koal. 

I think that having the challenge start date is probably what pushed me over the edge.  I had to decide otherwise I might have thought about it longer.  I still struggle with not just doing a ton of cardio work, but I get a little better.  I am settling into a new work schedule and pulling out of a fog of way too much work and hoping to get into the groove of doing more of the exercises and hoping to crave foods less.  It is easier for me to eat better when I am working out. 

The one thing I would love is a sort of idiot proof app with the schedule of exercises that I can record on my phone or other device.  I am not a fan of paper and try to avoid it as much as possible.  Being able to watch the video and then do the work out …..maybe with a timer….would be amazing.  Even just the recording of things on the phone would help.  I use some apps (my fitness pal and apple health mainly).  I am very bad about printing things out and brining the paper with me.