COMPANY: Product/ Service mix

	Breadth
DEPTH	Virtual Subscription Services	Digital Downloads	Exclusive & Customized Coaching	Merchandise, Affiliate Products & Supplements	Advertising (Podcast, Email List & Website)
	The 12 Week SKFitLife E-Course - Women ($227)	Total Package Download ($197)	Premium Coaching & One-On-One Exclusive Coaching ($997/mo. for 6 mos. or $4997 up front cost for 6 mos.)	Tank Tops & Shirts ($25)	Stop Chasing Skinny Podcast
	SKFitLife Monthly Membership - Women ($54/mo.)	SKFitLife 12 Week Training Download ($97)		Business & Health Affiliates	Email Marketing
	The 12 Week SKFitLife E-Course - Men ($227)	Fitness Model Abs + Finisher Bonus ($27)		Supplements	Website
	SKFitLife Monthly Membership - Men ($54/mo.)	52 Weeks of HIIT ($27)
		30 Day Meal Guide + Recipes ($27)
		Supplementation Guide ($17)
		NO Equipment Vacation Training ($7)
		Vision Board Planning Tool Kit ($7)

12 Week SKFitLife E-Course & Monthly Training Memberships

The 12 Week SKFitLife E-Course is paid in a lump sum ($227). Once the 12 Week SKFitLife E-Course participants complete the 12 weeks of training, they are automatically enrolled in the monthly membership for $54 unless they opt out. We have found our retention rate increase significantly once the automatic opt-in was established versus having monthly members have to re-enroll for the monthly program. If the member cancels and returns at a later time, the monthly membership price is increased to $57 per month.

Benefits, coaching, and programming included in these programs are as follows: 

• Monthly Weight Training: In just 3 days per week at 45 minutes per session, you will build muscle, gain functional strength for LIFE, and shed body fat. NO GYM REQUIRED! Workout anytime... anywhere… ADVANCED Option available at no additional cost.
• Weekly High Intensity Interval Training: Effectively blast fat and get your cardio finished in about 20 minutes.
• 30 Day Meal Guide with Recipes: Nutrition doesn't have to be so complicated. With this meal plan, you will learn how to: Eat while traveling. Easily plan your meals. EAT MORE and LOSE MORE weight/body fat. RECIPES INCLUDED!
• Online Coaching & Support: Access to member's only private Facebook group for accountability, coaching, and support.

Exclusive, Customized Coaching Clients

$997/month, 6 month minimum or 6 months for $4,997 paid in full. Future destination, retreat-style activities to be included in Exclusive offerings. 

Digital Download Programs

9 digital download products are offered and can be sold individually or bundled together or with any of the 12 Week SKFitLife E-Course or Monthly Training Memberships. These products are priced from $197 down to $7 and include:

• Total Package Download ($197)
• SKFitLife 12 Week Training Download ($97)
• Fitness Model Abs + Finisher Bonus ($27)
• 52 Weeks of HIIT ($27)
• 30 Day Meal Guide + Recipes ($27)
• Supplementation Guide ($17)
• NO Equipment Vacation Training ($7)
• Vision Board Planning Tool Kit ($7)

Supplements, Shirts & Affiliate Products

SKFitLife recommends and earns a commission on the product line, Isagenix. Supplementation recommendations are infused in the entire SKFitLife program including the meal guide.

SKFitLife offers tanks tops and t-shirts. This offering is not consistent and has not proven to be a good source of revenue especially when compared to the amount of effort required to maintain the program. We are looking into using the company www.teespring.com for future shirt offerings. 

SKFitLife has affiliate relationships with several fitness equipment providers as well as complementary digital programs. SKFitLife offers an affiliate program as well and is in the process of creating an affiliate sales force for SKFitLife.

Podcast Sponsorship 

We used the podcast earnings calculator at http://www.midroll.com/podcasters/.

To calculate this figure, enter how many downloads each episode has. Then decide how many episodes a year, and how many spots in each episode. That helps to estimate potential annual gross ad sales:

1. How many downloads per episode?
2. How many 20 to 30-second pre-roll spots would you include?
3. How many 60-second mid-roll spots would you include?
4. How many episodes per year?

The largest income currently comes from the 12 Week Online Training Course, but the podcast sponsorship category ultimately has the potential to earn many times the amount of the 12 Week Online Training Course.