Dee: She has been with me for about 3 years now. Like Carol, Dee found me through a google search.
Here is the embedded audio file:
https://soundcloud.com/skfitlife/market-customer-interview-4/s-GgnCI
Most interesting:
As I mentioned in the first line, Dee found me through a Google search when she was looking for an online program. This was very surprising to me because the online fitness space is SOOOOOO crowded. These interviews have shown me that I actually stand a chance in organic google searches even though about 80% of my clients come from a personal relationship I have with them.
What I would change:
I wouldn't change a thing with how I am doing these interviews... the only things I am going to change is implementing the suggestions my clients are giving me.
Stephanie,
ReplyDeleteI thought it was interesting about the Google searches leading to this client coming to you. Also, you referenced that the majority of your clients come from word of mouth or personal relationships. I believe that is probably true for most service related small businesses. The word of mouth relationships are the ones that seem to last the longest and be the most rewarding. Interestingly, I have noticed that almost all of your clients in these interviews have been working with you for years in most cases. That's a strong indication of your ability to get and retain clients.