1) Describe your segments. You need to come up with at least 3 segments. Be creative and insightful in describing the existing the existing segments. Note that potential customers need to be classified by relatively homogeneous groups having common identifiable characteristics (they must be homogeneous in terms of needs or buying behavior).
Market Segmentation - 3 Groups:
1.) Busy moms looking for a fitness program they can fit into their busy schedules.
2.) Women in their 40's and 50's looking for a solid program that will both work for them and have a deeper meaning than some 25 year old bouncing around trying to perfect her already perfect bikini-bod.
3.) Men who just want their marching orders to take to the gym and get the job done.
------------------------------------------------------------------------------------------------
2) Include a table summarizing the various segments. In this table list characteristics that define your target customers (demographics, psychographics, benefits sought, information sources utilized, product usage rates, etc.). Here
you can see the examples of how such a table may look like.
you can see the examples of how such a table may look like. 
3) Indicate which segments (no more than two) you will be prioritizing. Which segments represent the greatest sales potential and why.
I will continue to focus on my moms and mid-life-aged women as my primary segments since they already represent the largest segment and have always represented the largest segment.
I will continue to focus on my moms and mid-life-aged women as my primary segments since they already represent the largest segment and have always represented the largest segment.
I like your 3 simple categories. You might want to subdivide men into busy dad and mid life male.
ReplyDelete